In the model of the communication process presented in this chapter,the receiver decodes the message based on his or her:

A) intuition
B) conceptualization
C) reference points
D) scruples

Conceptualization

The formation of concepts or underlying principles.

Reference Points

Fixed locations or specific values used as a standard for comparison or measurement.

Receiver Decodes

The process by which a receiver in communication interprets and understands the message sent by a transmitter, potentially influenced by personal and contextual factors.