Asked by
Kylian Jaubert
on Nov 02, 2024
Verified
Manufacturers of B2B products typically spend more on personal selling than on advertising.
B2B Products
B2B products are goods and services marketed and sold from one business to another, as opposed to consumer-facing transactions.
- Differentiate between personal selling and nonpersonal selling components in a promotional mix.
Verified Answer
KJ
Learning Objectives
- Differentiate between personal selling and nonpersonal selling components in a promotional mix.
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