Asked by

Maria Hawley
on Dec 15, 2024

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Manufacturers of private brands use which method of competition-oriented pricing?

A) penetration pricing
B) below-market pricing
C) loss-leader pricing
D) prestige pricing
E) skimming pricing

Competition-oriented Pricing

A pricing strategy where the prices are set based on competitors' prices rather than solely on production costs or consumer demand.

Private Brands

Products that are owned by a retailer or a supplier but are sold under a retailer's brand.

Penetration Pricing

A pricing strategy where the price of a product is initially set low to rapidly reach a wide fraction of the market and stimulate product adoption.

  • Identify the differences between pricing methods that focus on cost, demand, and market competition.
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JB
Joshua BerelsonDec 15, 2024
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