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On the northern tip of Goose Island in the Chicago River sits the William Wrigley Jr. Company's Global Innovation Center. Here, Wrigley creates new products using a joint effort by some 250 full-time food scientists, researchers, and marketers. The people who work in this center are most likely members of
A) an innovation squad.
B) a business consortium.
C) a multiple strategic directional team.
D) a strategic evaluation team.
E) a cross-functional team.
Global Innovation Center
A facility or organization focused on fostering creativity and developing new ideas or products, with a reach and impact that spans across the world.
Food Scientists
Professionals who study the chemical, physical, and microbiological properties of food to ensure safety, quality, and nutritional value.
Cross-functional Team
A team made up of individuals from various sectors or fields of knowledge within an organization, collaborating to achieve a shared objective.
- Gain insight into the framework and intent of cross-disciplinary groups tasked with resolving marketing difficulties in businesses.
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Learning Objectives
- Gain insight into the framework and intent of cross-disciplinary groups tasked with resolving marketing difficulties in businesses.
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