Asked by

Aline Rivera
on Dec 19, 2024

verifed

Verified

Organisations pursuing a(n) __________ seek a competitive advantage by directing the organisation's resources and attention towards distinguishing its products from those of the competition.

A) differentiation strategy
B) cost leadership strategy
C) focused differentiation strategy
D) emergent strategy
E) focused cost leadership strategy

Differentiation Strategy

Differentiation strategy is a marketing approach in which a company develops and promotes products that distinguish themselves from those of competitors on the basis of attributes like design, quality, or performance.

Competitive Advantage

The unique attributes or circumstances that allow an organization to outperform its competitors, either through lower costs, better quality, or distinctive products or services.

Distinguishing Products

The process of identifying unique characteristics and benefits of products to differentiate them from competitors in the market.

  • Recognize the value of competitive approaches, involving strategies for cost leadership and differentiation.
verifed

Verified Answer

YH
Yasmin HusseinDec 21, 2024
Final Answer:
Get Full Answer