Asked by
Moctar MAIGA
on Dec 15, 2024
Verified
Price lining is considered to be a ________ approach to pricing.
A) cost-oriented
B) demand-oriented
C) profit-oriented
D) competition-oriented
E) service-oriented
Price Lining
A pricing strategy that sets a limited number of prices for a specific category of products, thereby simplifying the choices available to consumers.
Demand-oriented
A pricing strategy where the price is set based on consumer demand, often adjusting prices in response to market conditions.
- Identify the distinct approaches to pricing: those based on demand, cost, profit, and competitive factors.
- Gain insight into the objectives and usage of price lining within various product groups.
Verified Answer
JB
Learning Objectives
- Identify the distinct approaches to pricing: those based on demand, cost, profit, and competitive factors.
- Gain insight into the objectives and usage of price lining within various product groups.