Recall of thinking ads is higher than that for feeling ads because conventional measures of advertising effectiveness (such as day-after-recall tests) are oriented toward cognitive responses and do not adequately assess the cumulative effects of emotional ads.

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Paras Joshi · Accepted Answer

Final Answer : True, Explanation :  Conventional measures of advertising effectiveness, like day-after-recall tests, are designed to assess cognitive responses, which are more directly linked to thinking ads. These measures often do not capture the full impact of feeling ads, which may exert their influence more subtly and cumulatively, affecting emotions and attitudes over time rather than prompting immediate recall.

Recall of "thinking" ads is higher than that for "feeling" ads because conventional measures of advertising effectiveness (such as "day-after-recall tests") are oriented toward cognitive responses and do not adequately assess the cumulative effects of emotional ads.

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