Research finds that environmental factors influence the consumer behavior more than interpersonal factors.

Environmental Factors

External elements that can influence an organization’s operation, such as economic, social, technological, and political conditions.

Interpersonal Factors

Elements relating to interactions between individuals, affecting relationships and communication in personal and professional settings.

Consumer Behavior

The examination of how single persons, groups, or entities choose, obtain, utilize, and discard goods, services, experiences, or concepts to meet their requirements, and how these activities affect both the consumer and the wider community.