Rezter Group, a consumer goods company, owns several brands that produce different goods. Each brand is focused on a single consumer good and has a separate chief executive who is responsible for the manufacturing, sales, costs, profits, and losses of his or her brand. This implies that each brand at Rezter Group is applying a ___ structure in the organization.

A) geographical
B) product
C) customer
D) functional
E) process

Divisional Structure

An organizational structure where operations are divided into separate divisions, each focused on a particular product line, market area, or professional service.

Chief Executive

The highest-ranking officer in an organization, responsible for making major corporate decisions and managing the overall operations.

Consumer Goods

Products and services that are purchased or consumed by individuals or households for personal use.