Rick Preston, a pharmaceutical sales representative, has a new kidney medication available. He is in the process of identifying physicians in his territory that might be interested in the new drug and estimating the sales potential of each. Rick is in the process of:

A) customer sales planning.
B) route reporting.
C) sales call allocation.
D) account analysis.
E) quota scheduling.

Account Analysis

The process of analyzing each prospect and customer to maximize the chances of reaching a sales goal.

Sales Call Allocation

The process of assigning and managing sales representatives' visits or phone calls to current and potential clients to optimize sales efforts.

Customer Sales Planning

The process of strategizing sales efforts tailored specifically towards meeting the needs and expectations of customers to boost sales results.