Rob is the marketing manager for a home goods store. His boss tells him the firm's primary goal is to increase its local market share from 10 to 20 percent. His firm is using a ________ orientation.

A) profit
B) sales
C) competitive
D) customer satisfaction
E) product development

Question

Chandra Shekhar · Accepted Answer

Final Answer : B, Explanation :  The firm's goal is specifically focused on increasing market share, which aligns with a sales orientation that prioritizes increasing revenue and market share over other objectives.

Rob is the marketing manager for a home goods store. His boss tells him the firm's primary goal is to increase its local market share from 10 to 20 percent. His firm is using a ________ orientation.

A) profit
B) sales
C) competitive
D) customer satisfaction
E) product development

Definitions

Learning Objectives

Learning Objectives

Related questions

Rob is the marketing manager for a home goods store. His boss tells him the firm's primary goal is to increase its local market share from 10 to 20 percent. His firm is using a ________ orientation.A) profitB) salesC) competitiveD) customer satisfactionE) product development

Definitions

Learning Objectives

Learning Objectives

Related questions

Rob is the marketing manager for a home goods store. His boss tells him the firm's primary goal is to increase its local market share from 10 to 20 percent. His firm is using a ________ orientation.

A) profit
B) sales
C) competitive
D) customer satisfaction
E) product development