Asked by
Emily Fallon
on Nov 08, 2024
Verified
Segmenting the market into territories can be very effective in industries like insurance and retail.
Segmenting
The process of dividing a broader market into smaller, more defined categories of consumers who share similar characteristics or needs.
Territories
Territories are specific geographic areas assigned to a sales representative or team to manage and sell products or services.
- Become aware of the value in separating accounts into distinct sections and overseeing sales territorial boundaries.
Verified Answer
JM
Learning Objectives
- Become aware of the value in separating accounts into distinct sections and overseeing sales territorial boundaries.
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