Sellers' sense of fairness is always consistent with the notion of rational self-interest of neoclassical economics.

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Sonam Tenzin · Accepted Answer

Final Answer : False, Explanation :  Sellers' sense of fairness often includes considerations beyond pure profit maximization, such as ethical concerns or maintaining long-term relationships with customers, which can diverge from the strict notion of rational self-interest emphasized in neoclassical economics.

Sellers' sense of fairness is always consistent with the notion of rational self-interest of neoclassical economics.

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