Asked by
Genesis Benitez
on Nov 06, 2024
Verified
Sera Pharma, a pharmaceutical company, produces medicines in its home country. It recently started selling its products to foreign companies in order to expand its business and enter new markets. Which of the following international business strategies does Sera Pharma use in the given scenario?
A) Exporting
B) Licensing
C) An acquisition strategy
D) A strategic alliance
Exporting
The process of selling goods or services produced in one country to buyers in other countries.
International Business Strategies
International business strategies are plans developed by companies to operate and compete in global markets, taking into account different cultural, legal, and economic environments.
- Absorb information on the multifaceted strategies in international business (e.g., licensing, strategic alliance, exporting) and their distinct elements.
Verified Answer
CN
Learning Objectives
- Absorb information on the multifaceted strategies in international business (e.g., licensing, strategic alliance, exporting) and their distinct elements.