Starbucks, Wells Fargo, and Uber are three different companies, however all three faced events that threatened the ______ brand.

A) self
B) corporate
C) conscious
D) identity

Corporate Brand

The collective identity, including image and reputation, of a corporation that distinguishes it from its competitors.

Starbucks

A multinational chain of coffeehouses and roastery reserves known for popularizing specialty coffee.

Events

Occurrences or happenings, especially those of significance, that are planned or unfold unpredictably.