Asked by
Christopher Quijada
on Dec 14, 2024
Verified
Step 2 in the planning phase of the strategic marketing process consists of
A) the situation (SWOT) analysis.
B) market-product focus and customer value proposition.
C) the marketing program.
D) business portfolio analysis.
E) diversification analysis.
Strategic Marketing Process
A systematic approach to planning, executing, and evaluating marketing strategies to achieve business goals.
Planning Phase
The initial stage in a project or strategy development where objectives are set, and resources are allocated.
SWOT Analysis
A strategic planning technique used to identify a company's Strengths, Weaknesses, Opportunities, and Threats.
- Understand the components integral to the planning aspect of the strategic marketing approach.
- Gain insight into market segmentation and the principle of creating value for customers.
Verified Answer
JG
Learning Objectives
- Understand the components integral to the planning aspect of the strategic marketing approach.
- Gain insight into market segmentation and the principle of creating value for customers.