Suppose that you work for an advertising agency and are brought into a meeting where everyone is asked to generate ideas for names for a new beach resort. You are engaged in ________, a form of new idea generation.

A) premarket testing
B) licensing technology
C) consumer research
D) geodemographic analysis
E) brainstorming

Brainstorming

A group creativity technique designed to generate a large number of ideas for the solution to a problem.

New Idea Generation

The process of creating novel and original concepts or solutions, often leading to innovation.

Geodemographic Analysis

The study of people based on where they live, integrating geography with demographic analysis for marketing and other purposes.