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Prachi Patel
on Nov 07, 2024

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The AAR is based on cash flows and market values.

Average Accounting Return

A financial ratio that measures the average net income that a firm generates as a percentage of its average book value of equity.

Market Values

The existing selling or buying price for assets or services in the marketplace.

  • Recognize the basis of average accounting return (AAR) calculations and their implications for investment decisions.
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gennell chanelNov 12, 2024
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