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Raven Stroman
on Oct 27, 2024

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The effect of product differentiation is to increase the firm's market power.

Product Differentiation

The approach of identifying unique aspects of a product or service to boost its attractiveness to a designated target market.

Market Power

The ability of a firm to influence or control the terms and conditions of the market to some degree.

  • Examine the effects of distinguishing products on the dynamics of market rivalry and the decisions of consumers.
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Micaella EspantoNov 02, 2024
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