The most effective main idea for persuasive messages is ________.

A) have one thing in common
B) an emotional appeal
C) an analysis of the situation
D) a money-back guarantee

Persuasive Messages

Communications designed to influence the attitudes, beliefs, or actions of others through logical reasoning, emotional appeal, or ethical claims.

Emotional Appeal

A strategy used in communication and advertising that aims to connect with the audience by triggering specific emotions to elicit a desired response or action.