The typical starting point in the sales forecasting process is

A) the sales level of the preceding year.
B) input from key executives.
C) economic trends.
D) the sales manager's best guess.

Sales Forecasting

The process of estimating future sales volumes based on historical sales data, market analysis, and other factors.

Economic Trends

Patterns or movements in economic indicators, such as GDP growth, unemployment rates, or inflation over time, that help in forecasting future economic activity.