Tools such as internal social media and intranets enable a firm's PR team to do which of the following?

A) identify key publics
B) measure employee needs
C) gather employee insights
D) measure a campaign's success

Employee Insights

Employee insights refer to the valuable information and perspectives gathered from employees, aiding in understanding their experiences, needs, and feedback to improve workplace culture and practices.

Internal Social Media

Digital platforms used within an organization to facilitate communication, collaboration, and information sharing among employees.

PR Team

A group of public relations professionals working together to manage an organization’s communication with the public, including media relations, crisis management, and community engagement.