Travis must determine the appropriate channel for an important business message. In this context channel refers to the

A) individuals who will receive the message.
B) degree of formality required.
C) medium through which the message is sent.
D) tone and approach needed to accomplish his purpose.

Communication Channel

The medium through which a message is transmitted from sender to receiver, such as email, telephone, or in-person.

Formality

The adherence to established rules or customs, typically in official or ceremonial contexts.

Medium

A means of communication or expression; can refer to materials used in art, channels of communication, or digital platforms.