What is one phenomenon that makes cross-cultural comparison difficult?

A) reference-group effect
B) national pride
C) location bias
D) math

Reference-Group Effect

The impact that the standards of one's reference group have on their behavior, including attitudes, beliefs, and actions.

National Pride

A feeling of love, devotion, and sense of attachment to one’s country and its characteristics and culture.

Location Bias

The potential for research outcomes to be affected by the geographic location in which the study is conducted.