Asked by
Serena Gonzales
on Oct 30, 2024Verified
What pricing strategy packages goods together at a lower price than if they were sold separately?
A) bundled pricing
B) discount pricing
C) fair pricing
D) introductory offer
Bundled Pricing
A pricing strategy whereby companies package a set of goods or services together and then sell them for a lower price than if they were to be sold separately.
Lower Price
A pricing strategy involving setting a cost below the average market price to attract customers or gain market share.
- Recognize the significance of pricing strategies in fulfilling business aims.
Verified Answer
MT
Learning Objectives
- Recognize the significance of pricing strategies in fulfilling business aims.
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