Asked by

TACN-2M-19ACN Nguyen Thi Thu Hien
on Nov 20, 2024

verifed

Verified

When asked which brand of jeans Michael preferred, he immediately answered Levi's. This level of preference and recall of a brand is called

A) the primacy effect.
B) aided recall.
C) top-of-mind awareness.
D) category dominance.
E) elevated awareness.

Top-Of-Mind Awareness

The first brand that comes to a consumer's mind when thinking about a particular product category.

Brand Preference

The degree to which consumers favor one brand over others, influenced by past experiences, perceptions of quality, and emotional connections.

Levi

A globally recognized brand known for its denim jeans, founded by Levi Strauss in the 19th century.

  • Comprehend the significance of brand awareness, preference, and top-of-mind awareness as vital elements influencing consumer selection.
verifed

Verified Answer

ZS
Zulia SyazanaNov 21, 2024
Final Answer:
Get Full Answer