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Ithzayana Quilihua
on Nov 20, 2024

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When it comes to measuring consumers' price sensitivity, products are viewed as either

A) elastic or inelastic.
B) fixed or variable.
C) complementary or substitutable.
D) necessary or optional.
E) dynamic or rigid.

Price Sensitivity

The degree to which the price of a product or service affects consumers' purchasing behaviors or demand for that product or service.

Elastic

Describes a situation in economics where the demand or supply for a product changes significantly when its price changes.

Inelastic

Refers to a market for a product or service that is price insensitive; that is, relatively small changes in price will not generate large changes in the quantity demanded.

  • Recognize and elucidate the principles of price elasticity and its impact on consumer demand as well as on the formulation of pricing tactics.
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Cynthia WollenzienNov 24, 2024
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