Asked by
Kamryn Bernard
on Dec 02, 2024
Verified
When someone claims that consumers buy a Makita power drill for the hole it will create, what type of value is being referred to?
A) Exchange value
B) Symbolic value
C) Value in use
D) Linking value
Value in Use
The practical and perceived worth of a product or service during its actual use, emphasizing its utility and effectiveness for the consumer.
Exchange Value
The worth of a good or service determined by the market, based on its ability to be swapped or traded for other goods or services.
- Acknowledge the significance of branding within the framework of service-dominant logic and the mutual creation of value.
- Acquire knowledge on the role of emotional, functional, and symbolic needs within branding.
Verified Answer
JM
Learning Objectives
- Acknowledge the significance of branding within the framework of service-dominant logic and the mutual creation of value.
- Acquire knowledge on the role of emotional, functional, and symbolic needs within branding.
Related questions
Examples of Strong and Deep, Emotionally Invested Brand-Relationship Metaphors Are ...
What Type of Value Is Not Relevant for Co-Creation of ...
The Key Insight of the Service Dominant Logic of Marketing ...
Brand Knowledge Is Important to Building Brand Equity ...
Effective Branding Conveys Both Tangible and More Symbolic Aspects of ...