Which of the following is a guideline for responding effectively to rumours and negative information in a social media environment?

A) Limit your online presence to prevent online attacks and malicious campaigns.
B) Assume that a positive reputation still needs to be diligently guarded and defended.
C) Respond to each and every rumour or piece of negative information that appears in social media.
D) Wait until a negative situation occurs to engage with customers in a social media environment.

Question

Meagan Kelly · Accepted Answer

Final Answer : B, Explanation :  It is important to assume that a positive reputation still needs to be diligently guarded and defended, even if there are currently no negative rumours or information circulating. This means being proactive in monitoring social media and responding to any negative comments or rumours that may arise. However, it is not necessary or effective to respond to every single rumour or negative piece of information, as some may not warrant a response or may even escalate the situation. Limiting online presence or waiting for a negative situation to occur are not effective strategies for managing rumours and negative information in a social media environment.

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