Which of the following is the first step in brainstorming when reader benefits are hard to identify?

A) Thinking of the feelings,values,needs,and fears that may motivate your reader
B) Thinking how the features of your product or policy might benefit the audience
C) Identifying the obvious features of your product or policy
D) Identifying features of your service that meet the firm's values

Question

Jimmy Nakhal · Accepted Answer

Final Answer : A, Explanation :  When reader benefits are hard to identify, the first step in brainstorming is to think of the feelings, values, needs, and fears that may motivate your reader. This will help you identify potential benefits that you can emphasize in your communication. Option B, C, and D can be considered in later stages of brainstorming after identifying reader benefits.

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