Which of the following statements best describes the relationship between quality management and product strategy?

A) Product strategy is set by top management; quality management is an independent activity.
B) Quality management is important to the low-cost product strategy, but not to the response or differentiation strategies.
C) High quality is important to all three strategies, but it is not a critical success factor.
D) Managing quality helps build successful product strategies.
E) Companies with the highest measures of quality are no more productive than other firms.

Question

Kayla Guyton · Accepted Answer

Final Answer : D, Explanation :  Managing quality is essential in building a successful product strategy because it helps to ensure that products are meeting customer needs and expectations. By consistently delivering high-quality products, companies can differentiate themselves from competitors and build a strong brand image, ultimately leading to greater success. Quality management helps companies to identify areas for improvement and make necessary changes to ensure that products are of high quality.

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