Asked by
Blade Bergstrom
on Dec 14, 2024Verified
Which of these is a weakness of personal selling?
A) It can be difficult to receive good feedback with personal selling.
B) It can be difficult to get media cooperation.
C) It is extremely expensive per exposure.
D) Personal selling can be easily duplicated.
E) Personal selling can easily lead to promotion wars.
Personal Selling
A direct marketing approach involving face-to-face interaction between a salesperson and a potential customer to persuade them to make a purchase.
Extremely Expensive
Describing goods or services that have a very high cost, often beyond what is considered reasonable or accessible for the average consumer.
Media Cooperation
The collaboration between different media channels and platforms to enhance content delivery, audience reach, or campaign effectiveness.
- Differentiate among various promotional strategies and identify their suitable use in different situations.
- Separate the concepts of direct and indirect payment methods as they pertain to promotional activities.
Verified Answer
SK
Learning Objectives
- Differentiate among various promotional strategies and identify their suitable use in different situations.
- Separate the concepts of direct and indirect payment methods as they pertain to promotional activities.