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Which type of mass media allows higher education institutions to target information sharing and facilitate two-way engagement with their priority audiences?
A) electronic
B) print
C) outdoor
D) social
Higher Education Institutions
Colleges, universities, and other institutions that provide tertiary education leading to degrees or certificates.
Two-Way Engagement
A form of communication where both parties, such as a company and its customers, actively participate in dialogue and feedback.
Priority Audiences
Specific groups of people identified as the most important or relevant for a particular message or campaign.
- Identify the benefits and functionalities of social media in public relations efforts for various organizations, including non-profits and educational institutions.
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Learning Objectives
- Identify the benefits and functionalities of social media in public relations efforts for various organizations, including non-profits and educational institutions.
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