Asked by

David Trevino
on Nov 20, 2024

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Why do some users consider remarketing and behavioral targeting to be unethical?

A) The practice is invasive
B) The practice compromises data security
C) The practice generates additional spam
D) There is no "opt out" option
E) The practice allows bloggers to publish misinformation

Behavioral Targeting

A marketing strategy that uses web user information, such as browsing behavior, to customize the types of advertisements they see.

Data Security

Data security involves protecting digital data, such as those in a computer system or on the internet, from unauthorized access, corruption, or theft.

Remarketing

A digital marketing strategy that targets users who have previously interacted with a website or mobile app.

  • Understand the ethical issues and legal commitments in marketing, dedicated to privacy, truthful representation, and the abstinence from deceptive techniques.
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Claire Iza Dela CruzNov 24, 2024
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