A benefit of the bottom of the pyramid program is that people from underdeveloped nations are viewed as resilient entrepreneurs because they are active participants in developing new enterprises.

Bottom of the Pyramid

Refers to the largest but poorest socioeconomic group in the world, often considered as consumers in the context of developing inclusive business strategies.

Underdeveloped Nations

Countries characterized by low levels of income, industrialization, and general living standards, often due to historical, economic, and social factors.

Resilient Entrepreneurs

Business individuals who have the ability to withstand, adapt to, and recover from adversity or failure.