A brand's strength is a function of how much the user knows about it. Which approach to branding does this represent?

A) Consumer-based
B) Personality
C) Economic
D) Relational

Consumer-Based

Approaches or strategies focused on understanding and meeting the needs and preferences of consumers.

Brand's Strength

The ability of a brand to maintain market share, loyalty, and awareness among consumers, contributing to its overall equity and value.

Knows

Refers to the information, understanding, or skills that a person has acquired through experience or education.