Asked by
Karen Manayon
on Dec 02, 2024Verified
A consultant suggests your brand should act like a rebel. What approach of branding does this refer to?
A) The experiential approach
B) The identity approach
C) The personality approach
D) The consumer approach
Personality Approach
A method that emphasizes understanding individuals through their traits and behaviors.
Experiential Approach
A method focusing on creating experiences for consumers, emphasizing the importance of sensory, emotional, cognitive, and relational values beyond the functional value of a product or service.
- Familiarize oneself with the assortment of branding practices and their repercussions for consumer activity.
Verified Answer
GR
Learning Objectives
- Familiarize oneself with the assortment of branding practices and their repercussions for consumer activity.