Asked by
abbey shanahan
on Nov 02, 2024
Verified
A company's product mix refers to the same thing as a company's product line.
Product Mix
The total range of products that a company offers for sale, including different product lines, variations, and items to meet various customer needs.
Product Line
A series of related products offered by a company intended to meet the needs of a particular market segment.
- Understand the concepts of product mix and product lines within a company.
Verified Answer
KM
Learning Objectives
- Understand the concepts of product mix and product lines within a company.