Asked by
Madalynn Strauss
on Dec 13, 2024Verified
A filtering of exposure, comprehension, and retention is called
A) selective attention.
B) selective perception.
C) selective intuition.
D) selective retention.
E) stimulus discrimination.
Selective Perception
The cognitive process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints.
Stimulus Discrimination
The ability of an organism or individual to differentiate between different stimuli, often used in the context of learning and behavior modification.
Selective Retention
The process by which individuals remember information in a way that selectively retains what is significant or aligns with their beliefs.
- Explain the process of perception and its relevance to consumer behavior.
- Analyze the role of selective attention, comprehension, and retention in shaping consumer perceptions.
Verified Answer
ME
Learning Objectives
- Explain the process of perception and its relevance to consumer behavior.
- Analyze the role of selective attention, comprehension, and retention in shaping consumer perceptions.