________ often occurs in the postpurchase stage of the consumer decision process, when consumers notice and read advertisements for the brand they just bought as evidence to support their decision.

A) Selective retention
B) Selective comprehension
C) Selective exposure
D) Selective perception
E) Stimulus discrimination

Selective Retention

The process by which individuals remember only information that reinforces their personal beliefs and attitudes, ignoring contradictory evidence.

Postpurchase Stage

The phase after purchasing a product or service where consumers may evaluate their decision, experience satisfaction or dissatisfaction, and engage in behavior such as feedback or repurchase.

Selective Perception

How individuals selectively focus on certain parts of media communications that resonate with their desires, while overlooking contrary opinions.