Asked by
Keina Samuels
on Dec 22, 2024
Verified
'A group of recent college graduates are more likely to be persuaded when the order of arguments is logical.' This statement refers to:
A) a message characteristic and an audience characteristic.
B) an audience characteristic and a source characteristic.
C) an audience characteristic only.
D) a communicator characteristic only.
Message Characteristic
Features or attributes of a message that affect how it is perceived and understood by the audience.
Audience Characteristic
Traits or features that define a particular group of viewers, listeners, or readers of specific media or content.
- Master the understanding of fear appeals, the presentation of messages, and the structuring of arguments for persuasive communication.
- Understand the influence of audience characteristics such as self-esteem and intelligence on the persuasive process.
Verified Answer
MG
Learning Objectives
- Master the understanding of fear appeals, the presentation of messages, and the structuring of arguments for persuasive communication.
- Understand the influence of audience characteristics such as self-esteem and intelligence on the persuasive process.
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