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jasmine stanley
on Nov 20, 2024

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Abercrombie & Fitch, a clothing retailer, includes a "SHARE" link on the product pages of its website. This link encourages an Abercrombie customer to post a link (perhaps showing a new style of jeans) on Facebook or Twitter. Abercrombie & Fitch hopes that the customer's friends (who are probably very much like current customers) will click the link, visit the page, and make purchases. This is an example of a ________ growth strategy.

A) product proliferation
B) market development
C) market penetration
D) diversification
E) product development

Market Penetration

A business growth strategy involving efforts to increase market share within an existing customer base or market segment, often by competitive pricing, advertising, or product improvements.

Abercrombie & Fitch

An American lifestyle retailer that focuses on casual wear for young consumers, known for its distinctive brand image and marketing strategies.

  • Identify and evaluate the role of digital platforms and social media in marketing strategies.
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Rocio CortezNov 22, 2024
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