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Syeda Jamal
on Nov 22, 2024

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Tamika was searching online for a home to rent on a vacation. Later, when she was checking her e-mail, she noticed an advertisement for a vacation rental company appeared on the side of her screen; she clicked on it to get more information. This is an example of

A) interactive media.
B) product placement.
C) paid display advertising.
D) search advertising.
E) personal selling.

Interactive Media

Media that allows for active participation by the user, engaging them through various digital platforms or devices.

Paid Display Advertising

A form of digital marketing where advertisers pay to have their advertisements displayed on websites, social media platforms, or other digital mediums to target specific audiences.

Search Advertising

A method of online advertising where ads are shown on search engine results pages based on the keywords searched by users.

  • Acquire an understanding of the significance of social media and digital tools for the analysis and refinement of marketing strategies.
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Deborah RollinsNov 28, 2024
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