Asked by
Justin Cadeau
on Nov 23, 2024
Verified
An orphanage recently held a campaign under the banner "Give today; help our tomorrow." The campaign was organized through posters and social media. Each day a page was dedicated to one of the children and spoke of the life of the child and that child's hobbies, likes, and dislikes. The page concluded with a plea to the audience to help sustain the child's needs. Which of the following did the organization use in their message?
A) psychological reactance
B) emotional appeal
C) appeal to popularity
D) appeal to authority
E) fear appeal
Emotional Appeal
Emotional appeal is a persuasive technique that attempts to generate an emotional response, rather than a rational argument, to influence an audience's attitudes or actions.
Psychological Reactance
A reaction against perceived attempts to limit one's freedom or autonomy, often resulting in a desire to regain that freedom.
- Apprehend the criticality of emotional appeal in influential communication.
Verified Answer
ML
Learning Objectives
- Apprehend the criticality of emotional appeal in influential communication.