Asked by
Zaniya Lampkins
on Nov 24, 2024
Verified
Bill is watching a television show. When an advertisement comes on, he has a predisposition to respond to that advertisement in a favourable or unfavourable manner. This predisposition is referred to as a(n) :
A) advertisement potential.
B) attitude toward the advertisement.
C) promotional probability.
D) promotional influence.
Attitude Toward Advertisement
An individual's predisposition or judgement about the value or quality of advertising in general or of a specific ad.
- Evaluate the mechanisms behind the development of attitudes and the impact of promotional activities on shaping the attitudes of consumers.
Verified Answer
KA
Learning Objectives
- Evaluate the mechanisms behind the development of attitudes and the impact of promotional activities on shaping the attitudes of consumers.
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