Asked by
Alyssa Fisher
on Dec 18, 2024
Verified
The attention-catching ad for the newly launched healthy cereal from a well-respected food company is repeated numerous times on Ron's favourite sports program. Ron's Aad should be positive.
Attention-Catching
Refers to techniques or features designed to capture the viewer's or listener's immediate interest or focus.
- Assess how consumer attitudes are established and the extent to which advertising efforts contribute to their formation.
Verified Answer
BL
Learning Objectives
- Assess how consumer attitudes are established and the extent to which advertising efforts contribute to their formation.
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