Christine owns a bakery where she sells donuts. Two blocks down there is another bakery that sells donuts for $1 less than Christine. Christine decides to lower her price and match the other bakery. What type of pricing orientation is Christine implementing?

A) internal pricing
B) profit-oriented pricing
C) competitor-oriented pricing
D) customer-oriented pricing
E) sales-oriented pricing

Competitor-Oriented Pricing

A pricing strategy where a company sets its prices based on competitors' prices rather than solely on its own costs or consumer demand.

Bakery

A place where bread, cakes, cookies, and other baked goods are made or sold.

Price Orientation

An approach to pricing strategy focused on the cost to set prices, where customer demand or competition may play a secondary role.