When Delta increases its average fares, American Airlines and United often follow with similar increases. This is an example of

A) competitor orientation.
B) customer orientation.
C) status quo pricing.
D) adding value.
E) economy of scale.

Competitor Orientation

A company objective based on the premise that the firm should measure itself primarily against its competition.

Status Quo Pricing

A pricing strategy where prices are set and maintained to match those of the competition or to adhere to existing market conditions, without seeking to disrupt the current market balance.

Average Fares

The median price paid by passengers for transportation services, such as for airline or train tickets.