Asked by
Michael Colarte
on Dec 02, 2024
Verified
Customer-based brand equity refers to which of the following?
A) How many people buy the brand
B) How customers talk about the brand online
C) Whether the brand is relevant to millennials
D) The strength of the customer-brand relationship
Customer-Based Brand Equity
The value a brand gains from having strong brand equity in the minds of customers, based on perceptions of brand quality, associations, and loyalty.
Customer-Brand Relationship
The dynamic and ongoing interaction between a consumer and a brand, characterized by loyalty, emotional connection, and consumer engagement.
- Comprehend the notion and significance of brand equity.
- Comprehend the process of building customer-based brand equity and the marketer's role in it.
Verified Answer
KK
Learning Objectives
- Comprehend the notion and significance of brand equity.
- Comprehend the process of building customer-based brand equity and the marketer's role in it.
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