Keller's customer-based brand equity model identifies we should build brands by doing which of the following?

A) Raising brand awareness
B) Converting aided recognition into unaided recall
C) Building a strong relationship with a category of need
D) All of these

Unaided Recall

A measure of consumer memory or awareness where respondents mention a brand without being prompted with clues or choices.

Brand Awareness

The extent to which consumers are familiar with the distinctive qualities or image of a particular brand.

Category of Need

Pertains to the classification of consumer desires or requirements that drive their purchasing behavior.